Cherries chairman's vision for 2010
CHAIRMAN Eddie Mitchell today unveils his vision for 2010, with tackling Cherries' transfer embargo and generating fresh income at the top of his New Year resolutions. Mitchell, who was in the crowd for Cherries' 1-0 Boxing Day victory at Cheltenham Town, took the Dean Court reins in the summer. In a busy opening to his stint at the helm, he has helped stave off a winding-up petition from HM Revenue and Customs, as well as clearing some of Cherries' other pressing debts. But despite things moving in the right direction both on and off the field, Mitchell is keen to press on and has set targets for further improvements in 2010. The club's ongoing Football League transfer embargo, which continues to prevent manager Eddie Howe from strengthening his squad, remains high on the agenda. Vice-chairman Jeff Mostyn issued a plea for the league to relax the embargo following talks earlier this month and it is an area where Mitchell is hoping the club can achieve success early in 2010. The Dean Court chief told the Echo: We're clearing and mopping up certain debts which we have been carrying and my message for the future is we will continue to do that. I think the side will continue to strive for promotion. I would love to be able to get into a situation with the Football League where we could get a loan player or two. We are a substantial amount of money short, but we're working hard to get that and we would like to think that early in the New Year between January and March we'll be knocking on the door to try to get a loan player. We will be taking Eddie Howe's advice on who to try to get in. Mitchell is also targeting the creation of new revenue streams to generate more funds for the club. There is a possibility of an exclusive players' bar upstairs so it would be a bar for members, which the players would be encouraged to use, he explained. It would help bring in extra revenue and we have some other new ideas in the pipeline. A gymnasium is set to open in the East Stand for use by the first team, while it will also be available for personal trainers to rent. Towards the end of the season, there are plans in place to open a full-time restaurant/breakfast room in the Cherry Tree bar, so it is open to customers throughout the week. The Cherries chairman is also hoping to offer more advertising space inside the stadium, while the opportunity to create further room for offices and the club shop are also being looked at. Mitchell, who thanked the supporters that helped work on the pitch ahead of the postponed Notts County match last week, added: I don't know one person in the club who is pulling against what we're trying to do. Everyone is 100 per cent behind what we're trying to do and working hard to achieve it.
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