With AFC Bournemouth poised to take their place in the Championship for the first time in a generation, when the season kicks off on August 3rd (v Charlton Athletic - h), Chairman Eddie Mitchell has vowed to take the Cherries to the promised land of the Premiership.
Speaking in the Bournemouth Evening Echo, Mitchell is quoted as saying: "I want the club to reach the Premier League. Football is a pressure game and that is what we have got to aim for. I know I might fall flat on my face and look stupid for saying it but I want us to compete with the best clubs in the country. Three teams have got to go up and I know it is going to be tough. But it is tough for everybody and there are some established clubs in the Championship who haven't made it. I just want us to have a crack at it".
Source: Cherries MAD