Eddie Mitchell has set himself a target of trying to get average crowds up above 10000 at Dean Court. Having started the season with crowds around the 6000 mark, the Cherries currently have an average crowd of just over 7000. Speaking in the Bournemouth Evening Echo, Cherries Chairman, Eddie Mitchell is quoted as saying on the target: "If we could get an average gate of 10,000, it would stand us in such good stead for a push forward to the next league. It would be fantastic. People might laugh at me and think we’re never going to get that but our average attendance so far this season is around 7,000, so it is not that far off. We have got to focus on the younger generation as well and promote the club and promote the facilities. I think it is do-able. We have got to offer more for the youngsters to come in. We feel the future is with the younger people and that is where we are going to focus our efforts. We are going to look at how we can promote various incentives to get the kids down to the ground. We have got so much to offer at Dean Court on Saturdays, which will keep the youngsters out of the town centre, and we want to make it trendy to be a member of the club".